William Hill to give a Passoker Summer of Action

The new betting product being offered by William Hill looks like it has been released at a perfect time, with the Euro 2012 Championship games getting underway. These games are sure to attract a lot of wagers and the firm’s addition of the new Passoker product looks like a good way of doing it.

Passoker is available on the William Hill website and is designed to let you join a table and then bet on events which occur during the game. As well as sporting events like football games it also lets you get involved and make wagers on television programmes such as Eastenders and Coronation Street.

The Perfect Time for Passoker

Jim Mullen is COO of William Hill online and he said that this summer’s sport packed programme means that it is the “perfect time” to get Passoker out to the public. He went on to say that it will give their players a “fun and exciting” way of placing wagers in the moment when the action is taking place.

The players are all randomly given events or actions before the game or programme starts, and the first player to have their event take place wins.

Commentary comes from the Sky Sports team of Martin Tyler and Sid Waddell and this betting method is expected to be used in many different types of sport as well as a variety of TV programmes.

The CEO of Passoker is called Stuart Carr and he said that they are looking forward to “developing further Passoker products” for use on the William Hill site.