Joingo to Supply Personal Casino Advertising for Williams Interactive

Joingo have created a mobile app that will allow online casino sites to personalise the advertising their players see when they are playing their favourite slot and casino games on their smart phones and/or tablets.

It works by connecting to the casino’s customer database, which can then decide what advertising they would like to show their players based on their location, and their personal preferences (the type of games they prefer, and have played in the past etc). This alone is impressive; however, it also allows players to collect loyalty points, and can even be used to advertise the casinos current promotions.

Williams Interactive, who is a subsidiary of WMS, has recently signed a contract with Joingo to use their new app for the casino sites running on their Play4Fun (P4F) network. This will not only supply a cutting edge solution to casino advertisement, but should also drive customer growth.

It will be interesting to see what other networks/casino sites decide to use Joingo for their mobile advertising needs over the next couple of years, especially as the company advertises that they can set up an app within 30 days.