22
Jul
news image thumb

Augmented Reality Queen Withdrawn from Use


 

 Paddy Power never seems far away from controversy, and they are at it again. This time the Irish betting firm has gone a step further and upset the Bank of England.

Their latest promotion used a very clever twist on augmented reality software to bring a 10 pound note life to life. When you took a picture of this note the Queen came alive and started giving you her opinion on the different football games which the firm was offering odds on.

It was started to help punters looking to cash in on Euro 2012 games and was expected to roll on into the domestic campaign.
Now it has been revealed that the Bank of England has given Paddy Power instructions to stop using the augmented reality ad.

No Decent Footie Anyway

A spokesman for the betting giant said that the Bank of England has confirmed that they have “broken the law” in their advertising campaign. The spokesman didn’t seem too convinced that they had done so but he did say that they were going to take the Queen off her pundit’s role for just now due to the “absence of decent footie”. We will need to wait and see what happens if they try and relaunch the idea again once the football season kicks off.

The law in question is the section 18(1) of the Forgery and Counterfeiting Act 1981. This law means that you cannot reproduce money in any form, on any scale and of any substance without the written permission of the Bank of England.

The Barclays Premier League starts on the 18th of August, so we await further developments before then.

Categorised Under: Online Casino News
User Rating
User Rating
0 Comments

Leave A Comment

Site Of The Month
Guts Casino


Guts Casino brings new games from BetSoft, Net Ent, Microgaming and IGT. New players can claim up to £300 and 100 free spins when they join guts.com.
Featured Site
Leo VegasFeatured
Casino Site

October 2015

Leo Vegas obviously believe that variety is the spice of life because they offer players games from four of the best casino software suppliers. They also extend a rather generous sign up offer to all players, so you know...
Last Visitor

Suvadeep Paylituzu Elkomandante Phenvargas Sbothai MaryDom Choosay WallaceM Heng Luis
Newsletters
Signup for your email updates.Get special offers, news, competitions and more!
Forum
Re: What is Asia Live Tech's iGaming Revenue Sharing Pool?
"We make a living by what we get, but we make a life by what we give. [color=#DCE9FE:1peb4r4r]s"

What is Asia Live Tech's iGaming Revenue Sharing Pool?
"One of the most revolutionary aspects of the modern iGaming industry is Asia Live Tech’s iGaming Revenue Sharing Pool program. The basic premise is that on top of the operator"

Inside Casinos Reviewer
New Casino Sites

New online casinos are the lifeblood of the gaming world. This is the reason we search long and hard for the newest casino sites, making connections with operators to ensure we bring you them first.



Take a look
Casino competition

Every month we run a free casino competition, you can enter these competitions by visiting their respective page.

Prizes for the home, casino chips, electrical items - we giveaway them all!

 



Take a look
Free Casino Reviews

The online casino scene is booming which is why it's so important to do your research before choosing a casino site to call home. Read the latest casino reviews arranged alphabetically.



Take a look
Internet Casino

The rise of the Internet casino market in the UK is great news for gamblers. Internet casinos are doing their best to attract new players to their sites with no deposit casino offers and promotions.



Take a look