Bodog888 Offer WAP Service in Asia

The recent trend for mobile gaming and gambling services shows no sign of slowing down and the latest option for Asian punters comes from Bodog888.

The twist with this launch is that it going to support players who use both smartphones and WAP. The WAP platform is a lot more widespread among users in Asia than it is in Europe, which is why the betting firm held off before releasing their software on both platforms.

Robert Gustafsson is the Managing Director of Bodog888 and he said that everyone in the firm has been “surprised” by the popularity of WAP in Asia, which is regarded as being a poorer option by many in Europe. He went on to say that giving their players the choice from both of these ways of getting playing should make sure that they have a “competitive advantage”.

Looking for a Bigger Market Share

The application has been designed by ONEworks and their Head of Business Development is called Tom Hall. He said that it is “vitally important” for all online sportsbook operators to gain a bigger market share by increasing the “channel of choice” for their customers.

The new offering from Bodog888 has been timed to time in with the 3^rd matches in the FA Cup will offer both a sportsbook option and a racebook one.  The betting company is putting a lotof its hopes into this launch and time will tell whether the WAP option is, as expected, more popular than the smartphone one.